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Review Of Autopilot Profits
Author: Stephen Carter
This article presents a comprehensive review of Autopilot Profits, or Printing 24/7 Profits For You... Automatically!. This ebook, offered by internet marketing celebrity Ewen Chia, gets the thumbs down.
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Summary
If you are in a hurry and just want the verdict, here it is. Autopilot Profits is another in the long line of internet marketing ebooks that promises to deliver you an automated online money machine, and in fact delivers nothing of the sort. You *will* learn how to improve the return on your internet marketing efforts if you are a total newbie. But you will not gain access to a money machine running on autopilot. As always, those things that seem too good to be true are exactly that. Thumbs way down on this one.
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Review
The first thing I am going to tell you about this book is the reason I purchased it. At the time I had heard about Ewen Chia, but I was not familiar with him. I did know that a good number of affiliates had recommended his material whenever someone had asked "What is the best ebook to read on affiliate marketing?" So I figured I could not go too wrong if I followed their advice. Besides, Chia's products tend to be cheap as far as marketing strategy ebooks go, so the financial risk to checking him out is fairly minimal.
Autopilot Profits would be the entry vehicle by which I got to know Chia. Besides, after reading his sales pitch page, Autopilot Profits sounded like a sure thing. Easy money lessons from the master. Of course, it never turns out to be anywhere near that good, does it?
Now that I have fully digested Autopilot Profits, I can give you my chapter by chapter breakdown of its contents. By the way, Chia states in the opening section of his book that nothing in it can be revealed to anyone who has not purchased it. Hmmm. I guess that means you need to purchase the book before you read my review!
CHAPTER 1: Autopilot Profits: Is it Really Doable?
Ewen Chia states at the outset that profitable internet marketing is not rocket science. Furthermore, all that is really needed to learn the ropes is a good mentor, and his aim is to fill those shoes for you. Chia makes mention of the other "fluffy ebooks" out there that end up telling you nothing practical, and he promises that this won't happen here. I intend to hold him to that promise. Too many wealthy internet marketing gurus make their money telling others how easy it is to make money (after all, you just bought from them, right?). These promises constitute the entirety of Chapter One. Bring on the good stuff!
CHAPTER 2: Finding The Hungry Crowd
This part of the book is all about using keyword research to find that perfect niche market which will pay for your offering. Unfortunately I learned nothing really new here. Discussions of long tail keywords, links to keyword tools, one that turns out to be an affiliate link to Keyword Elite, which I already happen to own, are doing little to impress me as I read this chapter. Uh oh. Chia's promise to deliver substantial material is starting to look shaky.
CHAPTER 3: Feeding The Hungry
Creating your own high quality product to sell involves a lot of hard work, says Chia. I can certainly attest to that. I have spent years developing my own. Chia recommends you bypass this process altogether and try to find good products to sell that other people have created. Affiliate marketing and the less-traveled path of resale rights acquirement are considered here. But Chia decides at this point that while the resale rights path can be lucrative, it presents a barrier to marketers because of the higher degree of technical know-how required to break in. Affiliate marketing, he says, is MUCH easier. ClickBank makes an introduction as a source of affiliate products, but if you have any knowledge at all of internet marketing this will come as no news to you.
Three chapters to go. If Chia is going to pull something out and impress me enough to become a repeat customer, he had better do it soon.
CHAPTER 4: Marketing Your Product
At last the penny drops. I have patiently followed Chia to this point, secretly hoping for some great revelation. But it's not coming. Chia's target audience is not guys like myself, it is affiliate newbies who need to be lead by the hand. This chapter is all about how to acquire a domain, and how to structure the (landing) pages, and redirects that are the fodder of the affiliate marketer. But one good thing has come from reading Chia's book: at this point it also occurs to me that an idea I had recently for an affiliate marketing product might actually be worth pursuing--if there is a market for this purposely lite reading that I am wading through now, there may be one for a technical version of essentially the same material.
Back to the book. Traffic generation is one of the most challenging aspects of affiliate marketing. The "missing link" as Chia calls it. Pay Per Click advertising, blogging, and forum postings are considered. But when I read something like "track the referrals to your site" with no supporting explanation of how this is to be done, I know Chia has lost his audience. Other methods of traffic generation are also discussed, including eBay, social bookmarking, Craigslist, UsFreeAds, and Squidoo--a promising alternative to Wikipedia, which is sure to be appreciated by anyone who has tried to create pages on Wikipedia and had their work erased because someone else thinks anything you write is spam. So far, this fleshed-out information on Squidoo is the most interesting content Chia has provided.
The discussion to this point has involved techniques for getting traffic quickly. Now Chia turns to the long term traffic building methods: article marketing, rss feeds, and considerations about how to generate great sales copy.
CHAPTER 5: Putting It On Autopilot
Why on earth Chia would advocate and detail black hat blogging methods to newbie affiliate marketers is beyond me. But this is exactly what he does in chapter 5, as he considers ways to put your affiliate marketing methods on autopilot. More black hat techniques are discussed that relate to article marketing! This chapter is less about automation than getting the maximum result for all the hard work you put into producing original content, but I wouldn't follow any of the advice found here.
CHAPTER 6: Doing This For Real
All along Chia has alluded to the idea that he would provide the reader with a product that they can use to get started with affiliate marketing. Surprise, surprise, it turns out to be this very ebook. Not only has Chia failed to live up to the implied promise of supplying a no-fluff product, but now he wants me to promote his product for him. He's hoping for a kind of viral effect that just isn't going to involve yours truly. He wants me to use all the information he has provided on how to market, to market this very product. Sorry. Not going to happen. Maybe I will use some of the information found in the book to promote products in ways I might not had I not read it. But I will not be using the techniques to promote Autopilot Profits.
I know there are better products to market.
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