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Super Affiliate Handbook
Description:
Start Your Own Home-Based Affiliate Marketing Business With Super Affiliate Rosalind Gardners Expert Guidance! Topics Include Blogging, Market Research, Affiliate Programs, Web Design, Problem Avoidance And So Much More! Updated Completely For 2007.
Learn more about: Super Affiliate Handbook
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Displaying Reviews:
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Affiliate Marketing Explained By A Super Affiliate
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March 7, 2007
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17 of
31 people found the following review helpful:
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(Review ID: 2)
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Submitted to category:
Business
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Reviewer: Stephen from Pasadena, CA
Real Name: Stephen Carter
Karma: 2
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Pros:
Good coverage of the elements of affiliate marketing
Cons:
Better suited to affiliates looking to learn the ropes
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Stephen
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To give you the flavor of the 11 chapters of Rosalind Gardner's The Super Affiliate Handbook, which I think provide an excellent foundation to the subject of affiliate marketing, here is my assessment of 2 of the more essential chapters.CHAPTER 4: Research A Profitable TopicThe crux of this chapter is the idea that if you are hoping to succeed at selling other people's products you'll do best if you choose a line of products about which you are knowledgeable and for which you have a passion. Of course, you'll have to balance this against the ultimate aim of making money, and she covers that too later in the chapter. Rosalind Gardner tells you how to go about selecting your "niche" area. You really want to get this part of your business right as you'll be at this game for several years; you don't want to wake up one morning after investing all your time and effort into something and discover that the fizz has gone out of it for you.If you are entirely new to keyword research you will find the discussion on keyword research tools very exciting as Rosalind Gardner explains how to assess the demand or "profit potential" associated with a given niche. She spells out in explicit detail how to calculate the net profit a given niche is likely to generate using keyword lists and industry averages. So you get a very good idea of whether or not to proceed with your idea. As an example, she explores "online dating", a niche with which she has personally done very nicely.CHAPTER 6: How To Choose Products & Affiliate ProgramsOne of the central pieces of advice found in this chapter is that you should only endorse those products that you can recommend because you have personally used them yourself and found them to be of high quality. However, personal recommendations need not appear alone in the copy of your web pages. You can also tap into the "pay per click" advertising streams of such programs as Google Adsense, and Rosalind Gardner reports that top Adsense affiliates are making a very healthy living at this game.Covered next is the important question of how you distinguish between the reputable merchants who offer an affiliate program, and those who might be running fraudulent operations which you desperately want to avoid (every affiliate network has its share). Once you have found a reputable merchant you'll need to understand the contract offered. Do you know the difference between one-time, residual, and lifetime commissions? Well, this is important stuff to know. 2nd-tier affiliate marketing schemes? Rosalind Gardner helps you sort it all out. But even if you "know it all" as we can assume Super Affiliate Rosalind Gardner does, things won't always work out for you, and some of the more interesting passages in this chapter involve rejection and termination letters that she has received over the years. In this case fore-warned is fore-armed, and the intent here is to ensure that you do not repeat her mistakes.Great for affiliate newbies.
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